Yesterday, we announced the beginning of a new series on church email marketing. Today, we’re going to get started with the first article.
Topic: How to Write a Church Email Newsletter. Tomorrow, we’ll explain step-by-step exactly how to do this–the concrete how-to of getting your newsletter created and sent out. Today, we’ll get you ready with the knowledge for writing a truly effective church newsletter.
Time required: 8 minutes (or however long it takes you to read this article)
- Know exactly what to include in a church email newsletter.
- Find out what things to avoid in your email newsletter.
- Get some tips on creating the best church email newsletter.
We’ll start at ground zero–what does a church email newsletter need in it?
Things You Need in a Church Email Newsletter
- A title: Okay, so it’s basic, but it is important. What will you call your church email newsletter? “Community Church Newsletter” is fine, of course, but you may want to get creative and find a unique way to title your newsletter.
- A featured article: This is the “meat” of your church newsletter. Provide a brief and helpful article on Christian living, a short Bible study, or an inspirational story. You can use articles from the Internet or a Christian article, as long as you have the correct permission. Or, you may want to feature articles by the pastor, youth pastor, Sunday school teacher, or other church members.
- Church events: What’s going on in the church calendar? People need to know. Provide a look ahead at upcoming special events, meals, youth activities, or special services.
- Announcements: Let people know what changes may be going on in church, whether it’s a change in Sunday school classrooms, different service times, new classes, etc.
- Scripture: Be sure to include a brief passage of Scripture. You can use a verse that is particularly meaningful to you, a current church memory verse, or a seasonally-relevant passage.
- Prayer Requests: What prayer needs do people have? A church email newsletter is a great way to provide church members with the prayer requests of others in the church.
- A word from the pastor: Place a brief message from your pastor, whether it’s a Scriptural encouragement, a brief discussion of current events, or simply an announcement of the next sermon series.
- Featured family: This is great idea for helping to knit your church family together. Obtain permission to give a quick profile on a family in your church. Provide a picture, tell about their kids, list their favorite verse, and tell about their hobbies. In each newsletter, you can feature a different family in the church, allowing people to get to know one another better.
- New members: Announce new church members and place their picture in the newsletter.
- Sermon snippets: Share some excerpts from a recent sermon.
- Church vision: Include the church purpose statement, vision, or goals.
- Member submissions: Get others involved. Allow people in the church to submit articles, poems, or letters.
- Fun stuff: Include some Bible trivia, a humorous web link, or funny photograph of church staff.
- Typos: This one is obvious. Just be careful. Proofread–several times if you need to.
- Personal information: If you haven’t gained permission to write about a certain family or individual, don’t do it. Also be careful that you don’t give offense.
- Tackiness: This one is sometimes hard to avoid, but we’ll explain in the future some sure-fire ways to avoid tackiness. For starters, try not to use too many fonts, all caps, or multiple exclamation points.
- Really long articles: Sad as it may be, people may not have time to read an extensive article on a church email newsletter. Keep it brief, relevant, and to the point.
Tips for an Outstanding Newsletter
- High-quality relevant content: Whether it’s a riveting piece on a Christian view of current events, an encouraging word on my walk with God, or even a friendly word of encouragement for the day, meaningful content makes a newsletter really worth reading…and rereading.
- Excellent aesthetic design: We’re a visually-oriented age. Clashing colors, mismatched fonts, confusing design, and cluttered layout do not characterize the best church newsletters. Obviously, not everyone is a graphic designer, which is why we’re offering a way to help out.
What You Can Do Now
- Tomorrow, our discussion will focus on the practical how-to steps for creating your own church email newsletter. To get ready, please sign up for Constant Contact if you haven’t done so already. The first two months are free, and you won’t even have to share your credit card information. Simply sign up and get ready to create an excellent church email newsletter.
- If you think that this article would help another church staff member or a colleague in the ministry, please let them know. You can click on the link located near the top of the right-hand column.
- Have some more ideas? Feel free to leave a comment below to share them.