As email spam filters get more aggressive, you need to be aware of a few things that will get your emails caught in those filters. In the subject line, don’t use words that are marketing phrases: “Save Now”, “Wow, Must See!” “Click”, “Offer”, “Limited Time”. As Churches, you might use the word “Save” in a Christian sense and still get nabbed by the spam filters. Just be aware of your subject line, keep pictures to a minimum and be as direct as possible. That’s good advice even if you aren’t worried about email spam filters!
Use our Sharefaith newsletter templates for your email, you can send them as a pdf attachment and save mailing costs!