A Blog (Web Log) is a great way to connect to the people you serve. While most of the services are free, there is a cost – time. When you decide to start a blog, you need to count the cost and commit time to fully engage. Post a blog at least once a week and read and respond to the comments. Nothing will make you seem more disinterested in your followers than a blog you spread the news about and then don’t update for months.Be yourself and say something of value – good advice for online and offline communication!