Every well-known brand has a specific way they market to their consumers. Through colors, design, and mood businesses for years have created a culture geared to specific tastes. With awareness of a brand comes the ability to recall it, even when given a little information, as is illustrated on the Unevolved Brand website. Businesses use specifically orchestrated strategies foster brand recognition.

Continue reading “The Top Three Simple Church Branding Strategies – Guest Post by Tim Shangle” »

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We’re continuing with some powerful game-changing information for your ministry—the basics of branding. If you read the last article, you now understand how vitally important effective branding is. Hopefully, you’ve even taken some practical action-steps toward implementing the information. This second article from Justin Murphy takes the information farther with some practical steps for church branding.

Continue reading “Church Marketing Basics – How to Brand Your Ministry (Part 2)” »

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If you think that your church brand is not that important, you’re wrong. Church branding is incredibly important, because it’s about more than just a nifty logo with pleasing colors. It’s about your message, your testimony, your influence, and your role in reflecting God’s character. I’ve asked Justin Murphy, Principal and Creative Director for Your Creative People, to write a two-part article series on church branding–what it is and how to do it. In the arena of church marketing, with all its perversions, distractions, and confusion, some biblically-based advice is needed. Get ready to listen. Continue reading “Church Marketing Basics – How to Brand Your Ministry (Part 1)” »

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Sunday School. The term conjures up images of Bible-toting, well-dressed children trooping into classes. It brings back visions of a flannelgraph Apostle Paul (who, interestingly enough, looked exactly like Jonah, Peter, and Saul). It brings back memories of patient and loving teachers, as well as some very fidgety lessons. I look back on Sunday School as a formative factor in my spiritual growth. However, some churches today are dispensing with Sunday School. Is Sunday School an institution we must defend? Or is it something that needs to die?

In order to answer that question, we must think–Scripturally, carefully, prayerfully, and strategically. We need to rethink the cherished tradition of Sunday School. Continue reading “Is Sunday School Old School? Rethinking the Cherished Tradition of Sunday School” »

church identity · church mission · mission · pastoral leadership · sunday school · traditions · vision

How does someone stray from the faith? What kind of things cause someone to slip down into compromise, apostasy, and rejection? What are the factors? Let me tell you about one that may surprise you. It may seem like something innocuous, innocent, and harmless. But in reality, this black hole is one of the cancers of our Christianity, ruining believers and weakening the power-potential of the Kingdom. Continue reading “Hey Christian, who wants to be a millionaire?” »

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