{"id":31057,"date":"2021-06-16T11:52:16","date_gmt":"2021-06-16T15:52:16","guid":{"rendered":"https:\/\/sharefaithblog.wpengine.com\/?p=31057"},"modified":"2021-06-16T11:52:16","modified_gmt":"2021-06-16T15:52:16","slug":"3-unique-tips-on-creating-compelling-church-marketing","status":"publish","type":"post","link":"https:\/\/www.sharefaith.com\/blog\/2021\/06\/3-unique-tips-on-creating-compelling-church-marketing\/","title":{"rendered":"3 Unique Tips on Creating Compelling Church Marketing"},"content":{"rendered":"

Want to stand out with your church marketing?\u00a0Don\u2019t just promote your church, events, or services.\u00a0Yes, of course you want people to hear about and attend those things, but what is the true goal? It should be to change lives. The goal is for as many people to hear the gospel as possible so that\u00a0salvation and life transformation can happen for as many people as possible.\u00a0<\/span>\u00a0<\/span><\/p>\n

Can this be done through church marketing? Of course!\u00a0<\/span>\u00a0<\/span><\/p>\n

The gospel\u00a0means\u00a0<\/span>good news.\u00a0<\/span><\/i>It is the greatest message, and it needs to be shared.\u00a0\u00a0Many, if not all, churches implement marketing in some form another, often\u00a0to grow attendance so more people hear the gospel.\u00a0But what about sharing\u00a0the\u00a0hope of the gospel\u00a0directly\u00a0in your marketing strategies?\u00a0That way, more people are hearing the good news, even if they don\u2019t actually attend your church. Hopefully it will be so inspiring and life-changing that they\u2019ll\u00a0also\u00a0want to attend\u00a0and\u00a0join\u00a0your ministry as well.<\/span>\u00a0<\/span><\/p>\n

Sharefaith\u00a0asked a former\u00a0contributor of\u00a0the\u00a0<\/span>Rock Church<\/span><\/a>\u2019s\u00a0marketing team about some unique tips to engage people.\u00a0She mentioned that the\u00a0<\/span>Marketing Director<\/span><\/a>\u00a0at the time found some pretty interesting insight about the strategies that\u00a0drew people in, not only to attend a service or event but to be encouraged and filled up.\u00a0<\/span>\u00a0<\/span><\/p>\n

Tip #1:\u00a0Tell a Story<\/span><\/b>
\nStories draw people in and help them to relate. Often, people want to know more when\u00a0information is relayed to them in story form. In fact,\u00a0the emotions created by a powerful story help to release dopamine into the brain,\u00a0<\/span>enhancing memory and more accurate recall.<\/span><\/a>\u00a0<\/span><\/p>\n

Share testimonies about how God has changed somebody\u2019s life or how your church has made a difference in the community. Recount narratives about what your church is doing. Share stories about your people. Use your\u00a0<\/span>church website<\/span><\/a>\u00a0with a designated story or blog page\u00a0and\u00a0feature\u00a0the\u00a0anecdotes\u00a0on social\u00a0media.<\/span>\u00a0<\/span><\/p>\n

Tip #2:\u00a0Be Inspiring<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0Provide value for your audience by offering inspiring content. If people feel inspired, they\u2019ll want to continue hearing more from your church\u00a0or ministry.\u00a0There is enough bad news circulating the internet, why not provide a glimpse of encouragement?\u00a0<\/span>\u00a0<\/span><\/p>\n

Some ways to inspire your congregants and potential church-goers is to encourage them with Scripture, a prayer, or a story. Share content from other sources that bring a smile to their face. Make them laugh. Inspire them to grow\u00a0through devotionals or classes.\u00a0<\/span>\u00a0<\/span><\/p>\n

Tip #3:\u00a0Include Music<\/span><\/b>\u00a0<\/span><\/p>\n

This sounds a little strange, but when researched, one of the\u00a0digital\u00a0marketing strategies\u00a0that\u00a0performed the best\u00a0was content that included music.\u00a0More people viewed, liked, commented, and shared the\u00a0subject matter that\u00a0<\/span>focused on worship<\/span><\/a>.\u00a0Whether it was a clip of the worship\u00a0team leading on\u00a0Sunday. Or lyrics from a song. Or a snippet of another Christian worship band. Or a behind the scenes of rehearsals. People enjoy\u00a0the music, and it\u00a0also\u00a0offers a\u00a0unique opportunity to encourage\u00a0them to\u00a0worship.\u00a0<\/span>\u00a0<\/span><\/p>\n

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Start Spreading the Word with Sharefaith Suite<\/h2>\n

Creating compelling church marketing isn\u2019t as complicated as it sometimes seems. Be genuine and provide value to your audience by telling stories, inspiring them, and sharing\u00a0worship experiences.\u00a0<\/span>Sharefaith<\/span><\/a>\u00a0can also help you master marketing with a powerful website and graphics\u00a0designed specifically for the Church.\u00a0<\/span> Sharefaith Suite lets you equip your church with graphics, websites and even children’s church curriculum that will reach new audiences! <\/span>What are you waiting for? Go continue spreading the good news!<\/span>\u00a0<\/span><\/p>\n

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