{"id":31043,"date":"2021-06-09T11:16:55","date_gmt":"2021-06-09T15:16:55","guid":{"rendered":"https:\/\/sharefaithblog.wpengine.com\/?p=31043"},"modified":"2021-06-09T11:16:55","modified_gmt":"2021-06-09T15:16:55","slug":"how-to-promote-your-vacation-bible-school-and-reach-more-families-for-jesus-christ","status":"publish","type":"post","link":"https:\/\/www.sharefaith.com\/blog\/2021\/06\/how-to-promote-your-vacation-bible-school-and-reach-more-families-for-jesus-christ\/","title":{"rendered":"How to Promote Your Vacation Bible School and Reach More Families for Jesus Christ"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that Vacation Bible School is one of the biggest opportunities your church has for outreach? Kids love summer activities, parents love having anything to take their children to in the summer, and your staff (should) love getting to invest in the lives of children! It\u2019s amazing what a spiritual impact VBS can make in the life of a child if your staff and volunteers are intentional and purposeful. However, if you don\u2019t work hard to organize your VBS marketing efforts, people won\u2019t know about VBS, and children will miss out on an opportunity to hear the Gospel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/brnow.org\/News\/May-2018\/Survey-VBS-remains-popular-among-American-parents\"><span style=\"font-weight: 400;\">Biblical Recorder<\/span><\/a><span style=\"font-weight: 400;\">, \u201cTwo-thirds of American parents say they plan to send kids to VBS this summer \u2013 even if they skip church themselves.\u201d This means that your church has the opportunity to reach even unchurched children with the Gospel through VBS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to make sure that as many people as possible know about and attend your Vacation Bible School, here are a few ways key places to focus on your VBS marketing efforts.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">VBS Website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the first places that visitors will look when trying to find a VBS for their child is Google. Because of this, it\u2019s extremely important that you have a Vacation Bible School Website that is chock-full of information and resources that appeal to parents and children alike.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Graphics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you think through your VBS marketing and promotion, it\u2019s a good idea to use branded and themed graphics throughout. Whether you are creating your own theme or using an established curriculum, you need graphics that reflect that theme and are appealing to children. For example, if your VBS is an underwater theme, make sure that your VBS website uses shades of blues, pictures of fish, and maybe even submarines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you aren\u2019t a design guru, there are resources out there that make creating and designing graphics for your website easy. If you haven\u2019t already, be sure to <\/span><a href=\"https:\/\/www.sharefaith.com\/images-templates\/vbs.html\"><span style=\"font-weight: 400;\">check out Sharefaith\u2019s VBS graphics here.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The content on your VBS website will help to drive your VBS marketing and promotion. It\u2019s important to include as much information as possible, so you can point people to your website in your VBS marketing efforts to find out more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few pieces of content that you need to be sure to include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Important information including dates, times, and theme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing and payment information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule of events\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location including the church\u2019s address and directions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact information of your children\u2019s pastor and other important volunteers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQ\u2019s (see examples below)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What should my child wear?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What does my child need to bring?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Where should I drop my child off?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What if they need to be picked up early one day?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What will my child learn about?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Can I volunteer?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Will they be in a class with their friends?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video\/photos of past VBS experiences at your church<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration forms and waivers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to other helpful pages on your church website\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Online Registration And Payment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, on your VBS website, be sure to include options for online registration and payment. Then, focus on this as a selling point in your Vacation Bible School marketing plan. The easier and more convenient it is for parents to register their child, the more likely they will attend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to online registration, be sure to integrate your church management system to keep everything organized. You also want to make sure you include all the necessary forms including registration forms, medical release forms, and maybe even background checks for volunteers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, make sure you integrate your <\/span><a href=\"https:\/\/www.sharefaith.com\/category\/online-giving-tithing-churches.html\"><span style=\"font-weight: 400;\">online giving system<\/span><\/a><span style=\"font-weight: 400;\"> with your church website so you can easily offer an online payment option. Be sure to let people in and out of your church know that this is an option during registration as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Social Media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The next place you are going to want to focus your VBS marketing efforts is social media. It\u2019s no secret that the best way to market is to go where people are and make your message as clear as possible. Well, currently, people are on social media, so it\u2019s your job to get your church into the right spaces and present your message about VBS.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a lot of social media platforms out there, so it\u2019s important to know which ones your church and community engage with the most. The most popular for churches are:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your church doesn\u2019t already have accounts with these platforms, now is the time to create them. Work with your team to put a marketing plan in place and create a social media calendar with all of your VBS promotion on it. Start early and work to make your posts engaging and creative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, on Instagram consider doing a poll about what more people are excited about: VBS crafts or VBS recreation. On Facebook, post a video of a past VBS at your church to get people excited and show them a little bit of what they can expect this year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Know Your Audience And Monitor Results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also, when marketing VBS on social media, it\u2019s extremely important that you work to learn more about your audience and only post content that drives results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/zephoria.com\/top-15-valuable-facebook-statistics\/\"><span style=\"font-weight: 400;\">Zephoria<\/span><\/a><span style=\"font-weight: 400;\">, ages 25-34 is the most common age demographic (on Facebook). Knowing this, it\u2019s a good idea to post content that will appeal to young parents. You should also pay attention to what posts are working and what isn\u2019t. If nobody is engaging with what you\u2019re posting, consider trying a different approach.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Printed Material<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While this may feel a little old school, it\u2019s important to not ignore the power of printed material in your VBS marketing. <\/span><a href=\"https:\/\/smallbiztrends.com\/2018\/05\/print-marketing-statistics.html\"><span style=\"font-weight: 400;\">According to FedEx Office<\/span><\/a><span style=\"font-weight: 400;\">, four out of five small business owners say professional printing helps them stand out. The church is not a small business, but in many ways, the marketing is similar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your printed material, make sure that your branding is consistent and that every piece is on theme. This will help your appeal, professional reputation, and awareness. Here are a few examples of printed material you can use in your VBS marketing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Community Flyers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s still common practice to see well-designed flyers hung on bulletin boards in local coffee shops, restaurants, neighborhoods, and stores. Design a flyer that promotes your church\u2019s VBS and pushes people to your VBS website for more information. Then, meet with local business owners and ask if you can hang a flyer in their place of business to help your promotion. You\u2019ll be surprised how far this can go! Sharefaith Kids VBS includes printable flyer and poster designs that feature imagery based on your VBS curriculum.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Invitation Cards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another key printed piece is an invitation card. These cards are small, maybe business-card sized, cards that simply have your church\u2019s name, website, phone number, VBS dates, and a simple invitation statement. Examples include \u201cyou\u2019re invited\u201d or \u201cjoin me\u201d!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask the members in your church to pick up these cards and hand them out to neighbors, friends, and family members that they would like to invite. <\/span><a href=\"https:\/\/lifewayresearch.com\/2018\/05\/24\/even-if-they-dont-go-to-church-americans-still-love-vbs\/\"><span style=\"font-weight: 400;\">According to Lifeway<\/span><\/a><span style=\"font-weight: 400;\">, 69% of parents would let their child attend VBS at someone else\u2019s church if they were invited. Don\u2019t underestimate the power of an invitation!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bonus: you could even create a children\u2019s version of the card and send them with the children in your church to invite friends.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Church Printed Material<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While VBS is an outreach, it\u2019s also a ministry to those already at your church too. Because of this, it\u2019s important that your VBS marketing material reaches them as well. One of the best ways to do this is to print it in your church bulletin or handout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Possibly even consider doing a special insert to your bulletin that gives all the VBS details and recruits volunteers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Advertisements<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The last place to focus your VBS marketing efforts on is advertisements. Ads can go a long way in reaching people outside of your normal circles; however, they do require a budget. Don\u2019t let a small budget scare you away from ads though. Even a little money can go a long way. When it comes to advertisements, there are two directions to go: digital and print.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digital Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital ads are ads that your church creates online in places like Google and Facebook. There are a lot of ways to approach this, and whether you are an expert or a newbie, it\u2019s important to work to at least get your information out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a digital advertisement focus on keeping your message extremely simple and having a clear call-to-action. Your call-to-action is simply the next step that you want people to take if they see your ad. Do you want them to visit your website, call your church, signup, or something else? Decide this before you place an ad.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Printed Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Printed ads are ads that you place in your local newspapers and\/or magazines. You typically purchase space on a page and a certain date that it will be published. The amount of space and location of the ad normally is determined by your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When placing a printed ad, try to put it where people who may be interested will see it. For example, placing a VBS ad in a local family magazine may be more effective than placing an ad in a magazine designed for nursing home residents. Like in digital ads, it\u2019s important that your message is clear.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Next Steps<\/span><\/h2>\n<p><a href=\"https:\/\/www.sharefaith.com\/kids-vacation-bible-school\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-31025\" src=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1.jpg\" alt=\"Sharefaith Kids VBS Shepherd King\" width=\"649\" height=\"365\" srcset=\"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1.jpg 1024w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-300x169.jpg 300w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-768x432.jpg 768w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-640x360.jpg 640w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-80x45.jpg 80w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-360x203.jpg 360w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-480x270.jpg 480w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-400x225.jpg 400w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2020\/05\/Shepherd-King-Promo-1-1024x576-1-600x338.jpg 600w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, you feel more confident and ready to jump into marketing and promoting your Vacation Bible School. If you are still looking for VBS curriculum and graphics, be sure to <\/span><a href=\"https:\/\/www.sharefaith.com\/images-templates\/vbs.html\"><span style=\"font-weight: 400;\">check out Sharefaith Kids<\/span><\/a><span style=\"font-weight: 400;\">. Sharefaith Kids members have access to new and existing VBS curriculum packs every year, as part of their annual membership. Sharefaith Kids also includes bible lessons and curriculum for every Sunday, as well as hundreds of easily editable VBS graphics that are sure to look great and help get you set up to have a successful VBS marketing campaign. Learn more about Sharefaith Kids and get started today!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a2894570-850b-46d6-80e9-ca99228b15f9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a2894570-850b-46d6-80e9-ca99228b15f9\" class=\"hs-cta-node hs-cta-a2894570-850b-46d6-80e9-ca99228b15f9\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6060861\/a2894570-850b-46d6-80e9-ca99228b15f9\"><img decoding=\"async\" id=\"hs-cta-img-a2894570-850b-46d6-80e9-ca99228b15f9\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6060861\/a2894570-850b-46d6-80e9-ca99228b15f9.png\" alt=\"Demo Sharefaith VBS\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6060861, 'a2894570-850b-46d6-80e9-ca99228b15f9', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that Vacation Bible School is one of the biggest opportunities your church has for outreach? Kids love summer activities, parents love having anything to take their children to in the summer, and your staff (should) love getting to invest in the lives of children! It\u2019s amazing what a spiritual impact VBS can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[2100],"tags":[],"class_list":{"0":"post-31043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sunday-school-curriculum-vbs"},"jetpack_featured_media_url":"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2021\/06\/child-promoting-and-marketing.jpg","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote Your Vacation Bible School and Reach More Families for Jesus Christ - Sharefaith Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sharefaithblog.wpengine.com\/2021\/06\/how-to-promote-your-vacation-bible-school-and-reach-more-families-for-jesus-christ\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Vacation Bible School and Reach More Families for Jesus Christ - Sharefaith Magazine\" \/>\n<meta property=\"og:description\" content=\"Did you know that Vacation Bible School is one of the biggest opportunities your church has for outreach? 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