{"id":30671,"date":"2021-03-03T07:00:29","date_gmt":"2021-03-03T12:00:29","guid":{"rendered":"https:\/\/sharefaithblog.wpengine.com\/?p=30671"},"modified":"2021-03-12T13:58:29","modified_gmt":"2021-03-12T18:58:29","slug":"5-tips-for-writing-engaging-church-emails","status":"publish","type":"post","link":"https:\/\/www.sharefaith.com\/blog\/2021\/03\/5-tips-for-writing-engaging-church-emails\/","title":{"rendered":"5 Tips for Writing Engaging Church Emails"},"content":{"rendered":"

Stock Photo by @RyanL via Twenty20<\/em><\/p>\n

Good communication is critical<\/a> for churches, and that extends to every channel they use to speak to members. Church leaders should always be looking for ways to fine-tune their messaging and ensure that every potential touchpoint is being used efficiently.\u00a0<\/span><\/p>\n

Here are five quick tips for writing emails that will connect with your audience.\u00a0<\/span><\/p>\n

1. Start with a clear subject line<\/span><\/h2>\n

There\u2019s plenty of space in your emails to be fun and cheeky, but the subject line isn\u2019t the place. You want your subject lines to be clear and informative. And they should also be concise, as the majority of emails are opened on mobile devices, where screen space is at a premium. You should shoot for communicating the gist of the email in about 40 characters, or 6 to 7 words. Aim for short and to the point. Being \u201cboring\u201d is better than being unclear.<\/span><\/p>\n

2. Use people\u2019s names<\/span><\/h2>\n

Most mass email tools allow you to insert recipients\u2019 names into the email greeting automatically, but some churches don\u2019t use them. Instead, they write a general salutation or don\u2019t start with any greeting at all. <\/span>
\n<\/span>
\n<\/span>Personalizing your greeting is the right practice, and people want to feel like you\u2019re speaking directly to them. This is particularly important for church audiences, where you want to encourage two-way conversation and keep recipients from feeling like a nameless cog.\u00a0<\/span><\/p>\n

3. Send them from a real person<\/span><\/h2>\n

Not only do you want to end your email with a sign-off from the pastor or some other person, but you want to make sure that person is also represented in the reply-to email address and *FROM* field.\u00a0<\/span><\/p>\n

People engage better in correspondence from an actual person, and when your email comes from one,\u00a0 your open rates will improve. When people see an organization\u2019s email, they don\u2019t assume it\u2019s significant to them personally.<\/span><\/p>\n

With this in mind, try and write your emails as if it\u2019s a one-on-one discussion instead of a mass conversation with everyone.\u00a0<\/span><\/p>\n

4. Vary the way you use your emails<\/span><\/h2>\n

Email is an excellent tool for reminding people about events and other important information. But if that\u2019s all you use it for, people will start to tune it out. The minute people start thinking, \u201cI saw this in the bulletin,\u201d your open rates will begin to plummet.\u00a0<\/span><\/p>\n

Think of your email as a tool for increasing connection. Share testimonies, ask for prayer requests, announce exciting news, and share devotional thoughts. You can even share cool stuff you\u2019ve discovered (like this post on worship!<\/a>). Varying how you use this channel will make people anticipate your emails more.\u00a0<\/span><\/p>\n

5. Focus on one key point<\/span><\/h2>\n

Consider how you read an email. If you\u2019re like most people, you scan it looking for pertinent information so you can move on. This is why it\u2019s a good idea to keep your emails focused on one specific thing you want to communicate. If you have a variety of messages, people will miss most of them. Remember: email doesn\u2019t have to be (nor should it be) a digital bulletin.<\/span><\/p>\n

Pro-tip: Adding a P.S. to your emails is a way to ensure people get the main point. Studies have shown that <\/span>79% of email openers<\/span><\/a> read the postscript!\u00a0<\/span><\/p>\n

Get the right graphics for your online platforms<\/span><\/h2>\n

You need quality images for social media posts and some of your emails. Save your staff tons of time hunting around online for the right copyright-free images: Sharefaith has more than 90,000 <\/span>church graphics<\/span><\/a> for every situation.\u00a0<\/span><\/p>\n

Start a <\/span>free trial<\/span><\/a>, and then check out a media membership or the <\/span>Sharefaith Suite<\/span><\/a> subscription that comes packed with all your digital resources for one low monthly price.\u00a0<\/span><\/p>\n

 <\/p>\n

\n

Free eBook<\/h3>\n

Thinking about updating your church website? We can help! Download the free eBook, \u201c10 Signs It’s Time to Redesign Your Church Website: Transforming Your Website Into a Visitor Magnet\u201d<\/a> now.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Stock Photo by @RyanL via Twenty20 Good communication is critical for churches, and that extends to every channel they use to speak to members. Church leaders should always be looking for ways to fine-tune their messaging and ensure that every potential touchpoint is being used efficiently.\u00a0 Here are five quick tips for writing emails that […]<\/p>\n","protected":false},"author":1,"featured_media":30678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1040],"tags":[],"class_list":{"0":"post-30671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-church-email-marketing-2"},"jetpack_featured_media_url":"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2021\/02\/email-alliance-checking-email-checking-emails-sending-email-check-email-email-management_t20_QKZ21W-1.jpg","jetpack_publicize_connections":[],"yoast_head":"\n5 Tips for Writing Engaging Church Emails - Sharefaith Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Writing Engaging Church Emails - Sharefaith Magazine\" \/>\n<meta property=\"og:description\" content=\"Stock Photo by @RyanL via Twenty20 Good communication is critical for churches, and that extends to every channel they use to speak to members. Church leaders should always be looking for ways to fine-tune their messaging and ensure that every potential touchpoint is being used efficiently.\u00a0 Here are five quick tips for writing emails that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharefaith Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SharefaithPage\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T12:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-12T18:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2021\/02\/email-alliance-checking-email-checking-emails-sending-email-check-email-email-management_t20_QKZ21W-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"957\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@sharefaith\" \/>\n<meta name=\"twitter:site\" content=\"@sharefaith\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sharefaith.com\/blog\/#website\",\"url\":\"https:\/\/www.sharefaith.com\/blog\/\",\"name\":\"Sharefaith Magazine\",\"description\":\"The Best in Church Leadership, Worship, Tech and Gear!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.sharefaith.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2021\/02\/email-alliance-checking-email-checking-emails-sending-email-check-email-email-management_t20_QKZ21W-1.jpg\",\"width\":957,\"height\":538},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/#webpage\",\"url\":\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/\",\"name\":\"5 Tips for Writing Engaging Church Emails - Sharefaith Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharefaith.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/#primaryimage\"},\"datePublished\":\"2021-03-03T12:00:29+00:00\",\"dateModified\":\"2021-03-12T18:58:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharefaith.com\/blog\/#\/schema\/person\/1934eae265ee976147f8cfe4ec53cb10\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sharefaithblog.wpengine.com\/2021\/03\/5-tips-for-writing-engaging-church-emails\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sharefaith.com\/blog\/#\/schema\/person\/1934eae265ee976147f8cfe4ec53cb10\",\"name\":\"Sharefaith Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.sharefaith.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8464e92f0defc55d259c6c3cf4ac7e9b2de32bfba982df4f5da19a5e4154dadb?s=96&d=mm&r=g\",\"caption\":\"Sharefaith Team\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9jHXE-7YH","_links":{"self":[{"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/posts\/30671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/comments?post=30671"}],"version-history":[{"count":0,"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/posts\/30671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/media\/30678"}],"wp:attachment":[{"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/media?parent=30671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/categories?post=30671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sharefaith.com\/blog\/wp-json\/wp\/v2\/tags?post=30671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}