Do Not:<\/strong>\u00a0Assume the person viewing the page has a background in the church. The first step for someone may be to find out they are welcome to visit on Sunday morning.<\/p>\n Example:\u00a0<\/strong>Here at Sharefaith, we think about 4 different personas in the church.<\/p>\n Tip: Speak to the “New Visitor” first. Someone who has been coming regularly will have some prior knowledge. you want to focus on people that have very little information.<\/p><\/blockquote>\n <\/p>\n Do:\u00a0<\/strong>Jot down every event, class, and opportunity. Group them together based on the personas from step 1.<\/p>\n Do Not:<\/strong>\u00a0Write a novel. Use detail pages to get into the nitty gritty of each step.<\/p>\n <\/p>\n Do:<\/strong>\u00a0Include an actionable next step at each point.\u00a0For example, provide contact information, an event link, or “signup” button.<\/p>\n Do Not:<\/strong>\u00a0Give the work to the visitor. If the next step requires a person to fill out a giant form, you are assuming they want to scale a wall.<\/p>\n Tip: Use buttons with contrasting colors to link to an actionable next step. Keep the call-to-action short (1-3 words) and make sure the words are action-oriented.<\/p><\/blockquote>\n <\/p>\n Do:<\/strong>\u00a0When writing the descriptions, speak in an encouraging tone. Be passionate because each step is a way to grow closer to Christ.<\/p>\n Do Not:<\/strong>\u00a0Make visitors feel like they are a number. If the point of a step is to take another step, the process can start to feel like standing in line.<\/p>\n Tip: Don’t use words that only a theology major will understand. A simple title, basic info, and a call-to-action will go a long way.<\/p><\/blockquote>\n <\/p>\n Do:<\/strong>\u00a0Include images or icons to tell a story and lead visitors through the content.<\/p>\n Do Not:<\/strong>\u00a0Make the design so complicated that it is difficult to digest.<\/p>\n Tip: Graphic elements can help explain each step before reading the description. Design is a tool that can be used create interest and clarity, and should always be shaped by the content.<\/p><\/blockquote>\n <\/p>\n Sharefaith Church Websites make it easy for anyone to create beautifully designed websites. Sharefaith provides an easy church website builder, along with exclusive ministry-focused features and extras, such as digital graphics and premium coaching packages for detailed strategy and growth. Take a free demo of Sharefaith Church Websites today!<\/p>\n\n
2. Identify Each Step<\/h3>\n
Once you\u2019ve figured out the \u2018who,\u2019 then organize the \u2018what.\u2019<\/h5>\n
3. Create a Low Barrier to Get Involved<\/h3>\n
Now that you have each step laid out, define your \u2018calls-to-action.\u2019<\/h5>\n
4. Keep it Human<\/h3>\n
Your next step is to curate the content.<\/h5>\n
5. Tell a Story Visually<\/h3>\n
The last step is to inject your process with design.<\/h5>\n
Ready to give the best church website experience for your visitors?<\/h2>\n
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