{"id":29898,"date":"2019-12-04T09:00:45","date_gmt":"2019-12-04T14:00:45","guid":{"rendered":"https:\/\/sharefaithblog.wpengine.com\/?p=29898"},"modified":"2019-12-04T10:14:17","modified_gmt":"2019-12-04T15:14:17","slug":"8-tips-for-your-church-annual-report","status":"publish","type":"post","link":"https:\/\/www.sharefaith.com\/blog\/2019\/12\/8-tips-for-your-church-annual-report\/","title":{"rendered":"8 Tips For Your Church Annual Report"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">While the church annual report may not be the most glamorous thing you create all year, it does have one of the largest potentials to share stories of what the Lord has done at your church and inspire people to continue to invest in your mission. So, if you\u2019re tempted to throw together a quick one-pager that has attendance numbers and call it your church annual report, let me stop you there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-designed and strategic church annual report goes beyond year-end reporting numbers to tell stories of what God is doing. It\u2019s a way to connect your mission, your yearly goals, and plans for the future all in one appealing piece. While this piece should hold a lot of weight, it doesn\u2019t have to be difficult. Take a look at these eight tips for creating a church annual report.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Tips for Your Church Annual Report<\/span><\/h1>\n<p>&nbsp;<\/p>\n<h3><strong>1. Tie Everything Back to Your Mission and Goals in Your Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This report should focus on what was accomplished this past year, so if you set goals for the year, that should be reflected. Also, make sure that everything you include serves a purpose that fits within the mission of your church. Call this out and highlight it where possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We love this example from <\/span><a href=\"https:\/\/watersedge.org\/annualreport19\/\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Water\u2019s Edge Network<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2019\/12\/Waters-Edge.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29899\" src=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2019\/12\/Waters-Edge.gif\" alt=\"Year-end reporting\" width=\"640\" height=\"366\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Focus on the Right Church Metrics for Your Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t simply add in numbers for the sake of adding numbers. Instead, focus on the numbers that are important to your church, and organize them in visually appealing charts and graphs. Here are a few metrics to consider including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall attendance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attendance by worship services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specific event attendance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Salvations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Baptisms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New members<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Small group growth<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tithes and offerings\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benevolence ministry numbers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of volunteers at specific events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Missions support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of people sent out on missions<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>3. Inspire Readers Through Storytelling in Your Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have chosen the numbers to include, make it about more than that. Share stories of life change and impact that are connected to those numbers. Include the testimonies of new believers. Share about a local mission trip or project. Make the numbers real to people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Bonus:<\/strong> Be sure to include photos and videos where applicable to any stories you tell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how the Village church does this <\/span><a href=\"https:\/\/www.thevillagechurch.net\/Content\/ExternalSite\/Giving\/Lead%20Pastors%20-%202018%20-%20Annual%20Report%20-%20Lores%20(1).pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2019\/12\/Village-Church.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29900\" src=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2019\/12\/Village-Church.png\" alt=\"Church Annual Report\" width=\"334\" height=\"512\" srcset=\"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2019\/12\/Village-Church.png 334w, https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2019\/12\/Village-Church-196x300.png 196w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Create Compelling Graphics for Your Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A strategic church annual report will be visual. Create appealing graphics that enhance the layout and add to the stories. Be sure to check out <\/span><a href=\"https:\/\/www.sharefaith.com\/category\/church-graphics.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sharefaith Media<\/span><\/a><span style=\"font-weight: 400;\"> to make this easy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Dedicate a Section of Your Church Website to Your Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your church website is one of the greatest tools you have for ministry. Whether you create a pdf or a full-blown webpage for your church annual report, make sure it is visible and easily accessible on your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how Beltway Park did this <\/span><a href=\"https:\/\/beltway.org\/about\/2018-annual-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2019\/12\/Annual-Report-Beltway-Park-Church.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29901\" src=\"https:\/\/www.sharefaith.com\/blog\/wp-content\/uploads\/2019\/12\/Annual-Report-Beltway-Park-Church.gif\" alt=\"Church metrics\" width=\"600\" height=\"314\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>6. Promote the Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After finishing the report, don\u2019t just assume people will know it exists. Actively work to get the word out and help people to engage with this important piece. Here are a few ways that you can promote it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Announce it from the pulpit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a social media campaign and link your church website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email it out to all members (Bonus: email it out to new members throughout the year as well)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a copy in giving statements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hand it out in small groups<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>7. Include Calls to Action in Your Church Annual Report<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After each section in your church annual report, be sure to include a call to action. What do you want people to do after they read it? For example, after a section on tithes and offerings include a button that says \u201cgive now.\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>8. Use the Results of Your Church Annual Report to Plan for Next Year<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, this is not just a pretty looking report, this should be your map to planning out the next year. Use the metrics, stories, and reactions to make plans and set goals for the following year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Next Steps<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If your church annual report reveals less-than-ideal numbers in your giving section, discover how the right online giving software can increase tithes and offerings at your church. Learn more <\/span><a href=\"https:\/\/www.sharefaith.com\/category\/online-giving-tithing-churches.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">\n\t\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-151237ba-ec5a-4621-9968-db5bdcd900de\">\n\t\t\t\t\t\t\t<span class=\"hs-cta-node hs-cta-151237ba-ec5a-4621-9968-db5bdcd900de\" id=\"151237ba-ec5a-4621-9968-db5bdcd900de\">\n\t\t\t\t\t\t\t\t\t<!--[if lte IE 8]>\n\t\t\t\t\t\t\t\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t\t\t\t\t\t\t\t<![endif]-->\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4969873\/151237ba-ec5a-4621-9968-db5bdcd900de\" >\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-151237ba-ec5a-4621-9968-db5bdcd900de\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4969873\/151237ba-ec5a-4621-9968-db5bdcd900de.png\"  alt=\"New call-to-action\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\thbspt.cta.load(4969873, '151237ba-ec5a-4621-9968-db5bdcd900de', {});\n\t\t\t\t\t\t\t<\/script>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the church annual report may not be the most glamorous thing you create all year, it does have one of the largest potentials to share stories of what the Lord has done at your church and inspire people to continue to invest in your mission. So, if you\u2019re tempted to throw together a quick [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1066,4135,4145],"tags":[14673,14675,1815,14674],"class_list":["post-29898","post","type-post","status-publish","format-standard","has-post-thumbnail","category-churchwebsites","category-church-leadership","category-church-resources","tag-church-annual-report","tag-church-metrics","tag-tips","tag-year-end-reporting"],"jetpack_featured_media_url":"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2019\/12\/8-Tips-For-Your-Church-Annual-Report.jpg","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Tips For Your Church Annual Report - Sharefaith Magazine<\/title>\n<meta name=\"description\" content=\"Before you throw together a one-page document of church metrics and call it a church annual report, take a look at this article. 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