We all encounter color on a daily basis, and use it to make simple observations and decisions. The world of the web is no exception. Color can easily influence a user to stay on a web page, enjoy it, read it, and even make purchases or sign up for a newsletter. It can just as easily scare a user off in a matter of seconds.\u00a0 Here are a few tips to aid in choosing the right colors for your website. These tips should help you identify the perfect palette with reason and confidence behind your choice.<\/p>\n
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Content<\/strong> <\/p>\n Basic Color Meanings<\/strong> Blue<\/i>: coolness, spirituality, freedom, patience, loyalty, peace, trustworthiness; can also imply sadness, depression.<\/p>\n Yellow<\/i>: light, optimism, happiness, brightness, joy.<\/p>\n Green<\/i>: life, naturalness, restfulness, health, wealth, prosperity; in certain contexts, can imply decay, toxicity.<\/p>\n Orange<\/i>: friendliness, warmth, approachability, energy, playfulness, courage.<\/p>\n Violet<\/i>: wisdom, sophistication, celebration.<\/p>\n White<\/i>: purity, cleanliness, youth, freshness, peace.<\/p>\n Black<\/i>: power, elegance, secrecy, mystery.<\/p>\n Gray<\/i>: security, maturity, reliability.<\/p>\n Pink<\/i>: romance a feminine color.<\/p>\n Brown<\/i>: comfort, strength, stability, credibility.<\/p>\n <\/p>\n Brand Identity<\/strong> <\/p>\n Audience<\/strong> <\/p>\n Basics<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":" We all encounter color on a daily basis, and use it to make simple observations and decisions. The world of the web is no exception. Color can easily influence a user to stay on a web page, enjoy it, read it, and even make purchases or sign up for a newsletter. It can just as […]<\/p>\n","protected":false},"author":1,"featured_media":10150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[1825,1823,1826,1815,1243],"class_list":{"0":"post-10149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"tag-color-choice","9":"tag-education","10":"tag-palette","11":"tag-tips","12":"tag-websites"},"jetpack_featured_media_url":"https:\/\/blogrouting.sharefaith.com\/wp-content\/uploads\/2013\/08\/web_colors-480.jpg","jetpack_publicize_connections":[],"yoast_head":"\n
\nKnowing what your site is stands for and what kind of environment\u00a0you want to convey should be the first thing to consider. You don\u2019t have to be a designer or a color theorist to know how you feel when you interact with different colors. Below is a general list of the basic meanings of color.\u00a0 Keep in mind however, when you create a palette the combination of colors can change how one perceives the meaning.<\/p>\n
\nRed<\/i>: energy, passion, excitement, power; also implies aggression, danger.<\/p>\n
\nDoes your church have a strong logo and brand identity already? If so, this is a great place to start. Choosing hues directly from your logo, with the addition of different tones of those colors will help your website feel branded and connected with the entity it represents.<\/p>\n
\nIf you don\u2019t have a brand to represent on your website, that gives you a lot more flexibility and choice.\u00a0 That can feel overwhelming though. Something important to consider here is your target audience. Is there a certain age group, gender, location, etcetera that you are trying to reach? Older age groups tend to enjoy more natural tones, and slightly subdued hues. A younger audience tends to appreciate bolder colors and higher contrast. Do some research. What trends are you seeing in the colors of clothing, products, and design that companies are selling to your target audience? Marketers are giving you clues right now about what sells and what different audiences find fresh, so feed off that.<\/p>\n
\nHere are a few basic principles to keep in mind which apply to whatever color scheme you choose.<\/p>\n\n