“We’ll get to that later. Probably sometime within the next 12 months.” I’ve heard hundreds of pastors respond in a similar way when asked whether or not their church might be interested to start live streaming their services. I’ve kept in touch with many of these men over the years and, in most instances, I’ve come to find that a large majority of them never actually wind up broadcasting their services.
If most of these folks value the idea of sharing their messages online, then why do so many never end up taking the plunge into the world of live streaming? Over time, I’ve discovered that churches who only keep streaming as a vague goal without a specific target date usually wind up in technological limbo due to two irrational fears.
Overcoming Fear #1: “Streaming Is Way Too Complicated.”
The unknown is often scary and sometimes even intimidating. Most pastors spend their time in Bible College and Seminary studying Greek and Hebrew as opposed to taking a course on Video or Church Technology. In light of these realities, beginning to research something like live video streaming can often seem overwhelming and just too difficult.
The truth is that many streaming solutions out there on the market are incredibly complex and require a certain level of expertise and prior experience to operate. There are options out there, however, that were designed for church applications both in terms of functionality and simplicity.
For example, the average ministry that begins streaming for the first time through Sharefaith typically winds up spending less than 30 minutes on their initial training and setup. Beyond this, the average church using Sharefaith streaming spends less than five minutes a week on managing their stream and live phone support is made available 5 days a week.
Overcoming Fear #2: “Streaming Is Way Too Expensive.”
In a world where most smartphones cost over $500 and the average computer can come at a price upwards of $1,000, most church staffers assume that live streaming must come at an even higher cost. There are a number of streaming options out there that cost anywhere from $400 to $1,000 each month to broadcast online. There are, however, companies who have constructed pricing options that are intended to suit even the smallest ministries.
Sharefaith, for instance, is happy to offer a streaming plan to its churches that comes at a lower price than the average family spends on their cell phone bill each month. Through Sharefaith, $99/month will get your church unlimited live and archived HD streaming to your website, app, Facebook account, YouTube page, and even integrate with Apple TV and Roku. Check out the full feature set and offer for free live video streaming hardware ($499 value) here.
When Is The Best Time?
With every day that passes, our culture is becoming an increasingly video-oriented culture. Churches who have taken action to stream their sermons online have taken hold of a tremendous ministry opportunity to spread God’s Word to a world in great spiritual need. So when is the best time for churches to begin a streaming ministry?
The answer ought not to be vague or so far down the road that it never winds up happening. The reality is that most ministries are technologically and financially ready to stream now, they just don’t know it yet. If you’d like to set up a time to meet with Sharefaith’s Streaming Expert to discuss specifically what it might look like for your ministry to begin broadcasting, you can do so through this link. Thanks for your consideration and happy streaming!