It’s Valentine’s Day! And love is all around. TV stations are flooded with cheesy Hallmark romance, stores are full of roses, flowers and teddy bears. Meanwhile, the world is constantly using technology to pollute God’s definition of what love is. Let’s redefine that definition as the church, shall we?

Redefining Love in a Secular Culture With Live Streaming

A slow drip can be a powerful thing

For about a century now, western culture has maintained a constant, yet unhurried drip of influence into western man’s worldview regarding his understanding of love. Decade after decade, this subtle drip has permeated through the true definition of love so exhaustively that many in our world today would explain love to be something wholly other than that which falls in line with God’s commentary on the matter.

This clandestine drip is so subtly pervasive in our culture today that it rears its head regularly throughout our lives in the form of things that most deem harmless. Whether it’s found in the holidays on the calendars that we buy, the commercials that regularly cross our eyes without permission, or even in the free books that we downloaded on our tablets, this drip is indirect and constant.

Though often behind the scenes, in recent years this polluting drip has manifested itself in more overt manners in our world. In 2015 the film “Fifty Shades of Grey” globally grossed over $570,000,000, with a large portion of that tremendous figure coming in on Valentine’s Day. Though I’ve certainly not seen it, the film essentially tells the story of a wealthy businessman that begins a relationship with a younger woman in order to use her to fulfill his physical desires in dark and twisted ways.

The sequel “Fifty Shades Darker” came out this past weekend, just in time for Valentine’s Day and is poised to make close to, if not more than it’s predecessor in 2015. Overall, our culture is getting bolder and bolder in sharing their version of what love is, and they are primarily doing it through the most compelling medium in our culture today: Video

So who will redefine love in our generation? The media will not. Businesses will not. Politicians will not. Sadly, many organizations that include the word “Church” in their name will not. The weighty task is up to you and I.

So what must we do? First and foremost, we must steadfastly continue to preach the whole counsel of God exegetically from our pulpits, allowing His Word room to work in the lives of people as He intends. Additionally, it is worthwhile to strategize using modern creative avenues that allow our ministry meaningful ways to spread our message to as many people as possible in the most culturally relevant ways possible.

That’s where Sharefaith comes in

No one makes it more affordable for ministries to create an excellent online presence through the form of websites and church apps than Sharefaith. Beyond these amazing platforms, with the help of BoxCast, Sharefaith also makes it incredibly easy for churches to post the highest quality live and archived video content directly to their online platforms. For only $99/m, you can live stream your church service in full 720p HD with no ads, unlimited viewers and bandwidth, and no complicated software needed. Simply connect your camera to the BoxCaster and the internet and you’re ready to stream! Learn more about how you can expand your outreach and start your very own live streaming ministry. BONUS: Sign up for a live streaming bundle this February and get FREE Facebook Live integration, allowing your BoxCaster to stream your live video directly to Facebook!

The world is constantly using technology to drip pollution into God’s definition of what love is in the hearts and minds of modern men. Oh that faithful Christian ministries throughout the globe would join together and exhaust every avenue available to them in order to redefine love in our secular age, that many might come to find it in the person of Jesus and in Him alone.

For “greater love has no one than this, that someone lay down his life for his friends.” John 15:13 ESV



About The Author

Brett Bzdafka

Brett Bzdafka is a former Pastor and Bible Professor. He has a BA from the Moody Bible Institute and MDiv from Columbia International University. As Church Development Manager at BoxCast, a live video streaming company founded and led by believers, Brett enjoys connecting with church leaders and enabling them to spread their ministry beyond the walls of their church through technology.

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