If you would like to see what pages visitors are viewing on your site, where they are visiting from (ie. Google, Twitter, another website, etc.), and what search terms they use to find your site, you’ll want to install an analytics or tracking option to your website.
One common and free option is Google Analytics. In this tutorial, I will walk you step-by-step through setting up a Google Analytics account and adding the tracking code to your website. Let’s get started:
- Log into the website dashboard.
- Click “Plugins” > “Add new”
- Search for “Google Analytics”.
- Click “Install Now” for the “Google Analytics plugin built by Kevin Sylvestre.
- Click “Ok” when it asks, “Are you sure you want to install this plugin?”.
- Click “Activate Plugin”
- Go to Google Analytics. If you already have an Analytics account, click “Access Analytics”. If not, click “Signup Now”. (Note: If you already have a Gmail account, then you can use that to access Analytics – just click “Sign Up Now”.)
- Once signed in, click the “Sign Up” button.
- Provide your General Information and click “Continue”.
a) Website’s URL – add your domain name.
b) Account Name – This can be your domain name, too, but you can name it anything you want, like your church’s name.
- Provide Contact Information and click “Continue”.
- Agree to the terms and conditions, check the box and click “Create New Account”.
- Now we can get to the good stuff…adding Analytics to your website! On this next page, there are a number of options, but don’t fret, because there is just one piece of information you need and that is the “UA” account number. The UA account number will look something like this:
- Copy that code, but do not close out of Google Analytics because we will come back to this page.
- Go to your Sharefaith website, click on Settings > Google Analytics.
- Then add the UA tracking code to the “Web Property ID” field, set “Asynchronous Tracking” to “yes”, and click “Save Changes”.
- Now you can go back in Google Analytics click “Save and Finish” and you will be redirected to the “Overview” page in Google Analytics:
Don’t be alarmed if you see a yellow exclamation sign – this will go away in a day or two once Google starts receiving traffic information. At that point, you can click on the “View Report” link, which will take you to a pretty graph and all sorts of tracking information.