Easter is only a few weeks away. What is your ministry doing to invite folks within your community to join you to celebrate the resurrection of Jesus? The question is simple, but worthwhile as one of the most attended Church Sundays of the year is quickly approaching.
What is the most effective way to invite people to your Easter service?
Though the question is simple, it’s worthwhile to think through. People in your surrounding community are constantly making decisions regarding how they spend their time. For a majority of them, choosing to attend a church service isn’t really on their radar for most of the year, if at all. If they’re ever going to consider walking through your doors on Sunday morning though, they’ll probably make that choice in the coming weeks as Easter approaches, or towards the end of 2017 as Christmas Eve draws near.
This reality provides your ministry with an exciting opportunity right now.
In recent years, many churches have gone about inviting their communities to their Easter services through postcard campaigns, email blasts, or just by plain old word of mouth. Though none of these strategies are necessarily negative or ineffective in 2017, each of them represents the methodology of a bygone era in relation to how people used to make decisions.
That was the old world. More and more of our world is transforming into a digitally dominant culture where men, women, and children alike often make their decisions based upon what they see on their Twitter feeds, their Instagram pages, and their Facebook timelines.
In light of such things, your ministry will be the most effective in reaching your community and inviting them to visit your church if you take the time to invest in a strategic digital assimilation campaign, particularly as Easter approaches.
Regarding the content of such a campaign, nothing is more authentic, intriguing, transparent or welcoming to those in your neighborhood than regularly sharing video, especially live video.
Perhaps the most impactful invitation to your Easter service isn’t really a formal invitation at all. Perhaps the best way to invite people to your Easter service is to simply find ways to show them who you are through easily consumable and creative video content.
Don’t know where to start or how to start utilizing such a video tool? You don’t have to be a video expert to integrate video into your website or your social media accounts. Sharefaith has partnered with BoxCast in order to offer churches the most easy to utilize, automated video streaming solution out there. Regardless of whatever route your ministry chooses to take, take a moment or two sometime this week to think through how your ministry can modify your assimilation strategy and how you can most effectively reach and integrate those in your community into your congregation for the salvation of their souls and the glory of Jesus.
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Brett Bzdafka is a former Pastor and Bible Professor, Brett has a BA from the Moody Bible Institute and MDiv from Columbia International University. As Church Development Manager at BoxCast, a live video streaming company founded and led by believers, Brett enjoys connecting with church leaders and enabling them to spread their ministry beyond the walls of their church through technology.